Listen vs Suzy
Suzy is built for rapid CPG validation through quant surveys. Listen is built for end-to-end research across creative testing, UX, healthcare, and brand strategy, combining deep AI-moderated interviews with quant scale in one platform.
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The "why" behind the "what"
Suzy can tell you 62% prefer Concept B. Listen tells you which sentence in the concept made them pick it, surfaces the verbatim moment, and links the insight to a clip, so you can show stakeholders the actual person, not just the percentage.
One platform across the enterprise
Suzy is centered on CPG concept and ad validation. Listen runs HIPAA-grade healthcare studies, B2B research, UX work, and financial services research on the same platform, so insights teams don't need a separate tool per use case.
Audience quality, not panel volume
Suzy's strength is fast access to its consumer panel. Listen's recruitment ops team builds custom audiences for every study, including hard-to-reach segments most quant panels can't deliver, with real-time fraud detection on every response.
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“Listen Labs has been a welcomed addition to our team. It compresses hours of work into minutes, reaches a broader audience than our schedule allows and uncovers qual/quant insights in real time.”
Lauren Haugh Neville
Director of Product Insights, Chubbies Shorts
"Our leadership team was thrilled — not just by the speed and scale, but by how Listen brought the human stories to life. It’s removed the drudgery of research and brought the fun and joy back into my work.”
Romani Patel
Director of Data Science, Microsoft
Use Case
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