Listen vs Appinio
Appinio runs surveys at scale across global markets. Listen runs AI-moderated interviews, and combines them with quant, so you get both what consumers think and why.
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Conversations, not just questionnaires
Appinio's "Conversations" is an exploration layer on top of a survey platform. Listen is built ground-up for AI-moderated interviews with adaptive probing, generating responses 3× longer than static surveys and surfacing the why behind every choice.
One platform for qual and quant
With Appinio you run a survey, bolt on Conversations, then export to analyze. Listen runs a 1,000-person concept test and 50 deep-dive interviews from a single brief, with quant and qual unified in one auto-generated report.
The right person in the room
Appinio's panel is optimized for survey volume. Listen's recruitment ops team builds custom audiences for every study, verified and fraud-screened in real time, so insights come from people you'd actually want to hear from.
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“Listen Labs has been a welcomed addition to our team. It compresses hours of work into minutes, reaches a broader audience than our schedule allows and uncovers qual/quant insights in real time.”
Lauren Haugh Neville
Director of Product Insights, Chubbies Shorts
"Our leadership team was thrilled — not just by the speed and scale, but by how Listen brought the human stories to life. It’s removed the drudgery of research and brought the fun and joy back into my work.”
Romani Patel
Director of Data Science, Microsoft
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