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Listen Twins

Predict what people will do, and why, before every decision

Each Listen Twin is built from 1:1 interviews with your audience and purpose-trained on the outcomes you care about.

Run a Simulation

What Listen Twins can do

Include your customers’ voice in every decision. Show your Twins anything: concepts, names, pricing, announcements, whole campaigns and get back predictive responses.

Marketing

Communications

Product

Strategy

Should our next campaign lead with quality and trust, or with cost and speed?

Gen Z Consumers

2027 Campaign

Marketing

Communications

Product

Strategy

Should our next campaign lead with quality and trust, or with cost and speed?

Gen Z Consumers

Trace any answer down to a real person

Ask a question, get answers in seconds

Ask anything and hear from 100+ digital twins, with reasoning.

Explore a Twin's response and reasoning

Each Twin explains its answer, based on what it knows about the person it’s modeling.

Trace everything to a real customer

See the exact interview quote behind every part of a Twin’s answer.

How Listen Twins work

Each digital twin is a 1:1 model of a real person in your target audience. Segment by age, seniority, gender, or any other characteristic that matters for your business.

01 Align and Scope

Define your audience, what your Twins should know, and the decisions they need to inform.

02 Interview Real Customers

We recruit to your criteria from our 50M+ verified network and interview each person to understand what drives their behavior.

03 Build Listen Twins

Listen creates a 1:1 AI model of each customer from their foundation interview. Each Twin is enriched with your existing customer, persona and study data.

04 Ask Your Validated Panel Anything

Ask anything and get open-ended answers, with Twin’s reasoning and a calculated confidence score. Every response is traceable to the underlying interview and direct quote from the real participant.

05 Extend and Refresh Continuously

Listen Twins are constantly updated with the most recent company context, customer data, and study findings. They're never stale, and keep improving the more you use them.

Bring your customers' voice into every decision

Listen Twins are 1:1 digital twins of your audience, each built from an interview with a real person.

Accuracy measured against real people

We interview each person on the topics you care about. We hold back part of every interview and test each Twin against their real answers. Every answer shows its reasoning, underlying quotes, and a confidence score, so you can judge it yourself. When a Twin doesn't have enough signal, it says “I don’t know” instead of guessing.

What makes Listen Twins better than alternatives

The only digital twins built from your audience, for your use case.

Synthetic personas

Generic digital twins

Listen Twins

1:1 twin built from a real person

Traceable reasoning and a confidence score for every answer

Twins are custom-built for your use case and never shared

Twins gain context over time with more usage and data

Validate any finding with real people, in one click

FAQ

How is this different from asking ChatGPT?

How accurate are Twins?

What are Twins built from?

When should I use Twins vs a full Listen study?

See Twins in action. Ask your audience anything.

See Twins in action. Ask your audience anything.

See Twins in action. Ask your audience anything.

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