Pulse

The Conversational Tracker

A next generation tracker that tells you why your KPIs moved and what is coming next.

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Capabilities

Every KPI move starts with a change in what customers say.

Predict the shift before the score moves.

The themes that will move next quarter's KPIs are showing up in conversations now. Pulse catches them early, so you have time to act while it still matters.

Let your audience tell you what matters to them.

Pulse turns natural conversations into data you can track over time. New themes emerge without the need for targeted survey questions.

Understand why KPIs move without the wait.

Pulse gives you the metric change and the reason behind it in the same wave. No guessing, no waiting weeks for a follow-up study.

Features

Pulse tracks data from conversations right next to the metrics you already report. You can see which KPIs are moving, why, and where they’re headed.

Longitudinal tracking

Pulse keeps your study design, audience, and screening the same, so the trends line up. You can still add a few timely questions each wave for a campaign, a competitor, or a news moment without breaking the trend.

Mixed methods in a single study

Ask closed and open ended questions in the same study. Awareness scales, NPS, MaxDiff, and rankings sit next to conversational interviews. The AI asks follow-ups tied to your goal, so you get the rating and the reason from the same person.

Quantify trends in conversations

Pulse codes interviews into themes, feelings, and drivers after the study. The topics customers care about surface on their own. Open answers become numbers you can track, like "price concern" or "trust barrier." New themes are an early signal before your KPIs move.

Reporting and traceability

Compare changes by segment, market, or persona with every metric tracing back to a real interview. Pulse connects to the tools you already run, like Qualtrics and Decipher, so the conversation can sit on top of your current tracker instead of replacing it.