The moderator asks for the why, double-clicks on what's interesting, and follows conditional instructions like "if they mention a competitor, ask which one and why."
Built on qualitative best practices, with a neutral tone and a respondent experience that feels considered and natural.
Every probe, quote, and theme links back to the interview. Click in, check the AI's reasoning, edit the coding when you disagree.
Workspace rules block sensitive topics, prohibited claims, and brand-risk language across every study.
Consistent moderation quality in every market, with Quality Guard screening every response.
Built for the studies researchers actually run.
Concept & creative testing
See which concepts land, and find out why. Get real follow-ups on the reactions instead of a rating scale.
Quick-turn research
Need 50 interviews by Friday? Launch the study, watch them roll in, share findings before the next product review.
Niche and multi-market audiences
Talk to the people human recruiting can't easily get on the calendar, in whichever market they're in.
Validation for moderated research
Heard something interesting in 5 moderated sessions? Run an AI study to see if the next 50 respondents stick to the same theme.