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Smart, adaptive probes
The moderator asks for the why, double-clicks on what's interesting, and follows conditional instructions like "if they mention a competitor, ask which one and why."
Researcher-designed
Built on qualitative best practices, with a neutral tone and a respondent experience that feels considered and natural.
Brand-safe by design
Workspace rules block sensitive topics, prohibited claims, and brand-risk language across every study.
Fully traceable
Every probe, quote, and theme links back to the interview. Click in, check the AI's reasoning, edit the coding when you disagree.
100+ languages
Consistent moderation quality in every market, with Quality Guard screening every response.




Concept & creative testing
See which concepts land, and find out why. Get real follow-ups on the reactions instead of a rating scale.

Quick-turn research
Need 50 interviews by Friday? Launch the study, watch them roll in, share findings before the next product review.

Niche and multi-market audiences
Talk to the people human recruiting can’t easily get on the calendar, in whichever market they’re in.

Validation for moderated research
Heard something interesting in 5 moderated sessions? Run an AI study to see if the next 50 respondents stick to the same theme.
Use Case
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